The rising popularity of subscription-based selling isn’t without merit. For sellers, subscriptions provide an effective way to grow recurring revenue and boost customer lifetime value. For consumers, subscriptions satisfy a number of psychological needs that traditional purchasing methods cannot.
In this session, we’ll examine the persistent trend toward subscription-based selling and discuss its effectiveness for increasing revenue. We will explore the explosive success of subscription models, their fascinating basis in consumer psychology, and how every business can use them to ultimate advantage.
Attendees will get a look at the tools and strategies they can employ to make the subscription economy work for their business. It’s not just for razor blades and grocery co-ops anymore!