As eCommerce continues to explode across all sectors, business buyers are coming to expect an online purchasing experience that caters to their specific needs. To stay relevant in the current eCommerce climate, B2B businesses must evolve to meet (and exceed) buyer expectations.
In this session, we’ll discuss the guiding principles of selling to business buyers online. We will be covering best practices in the following areas:
Understanding your buyers and their needs is key to success as an online seller. This session is for all who currently sell B2B or plan to in the future.