As eCommerce evolves, B2B sellers are embracing the opportunity to tap into consumer markets and B2C merchants are starting to pursue business buyers. But new markets come with new requirements and challenges...is your business ready?
B2B buyers have come to expect an online purchasing experience on par with the best of B2C. Merchants are searching for the means to provide essential B2B features without disrupting the on-site experience or juggling two different portals. In this session, we will discuss the elements and key functionality of a successful B2B & B2C eCommerce store.
Attendees will leave this session with actionable information and strategies for creating a stellar, consumer-worthy experience while seamlessly managing both B2B and B2C sales. Merchants who are already selling B2B and B2C or are considering going cross-market are encouraged to attend.